Holier Than Thou? Identity Buffers and Adoption of Controversial Practices in the Islamic Banking Category
by Maima Aulia Syakhroza
201856 pages
About this book
Existing scholarship on categories frequently highlights how some category members may violate codes that others diligently abide by. In this paper, we take into account the differences in identity across category members, and ask how these relative differences determine their response to a…
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