Advances in Advertising Research (Vol. 2)
by Shintaro Okazaki
2011-06-21483 pages
About this book
This volume grew out of research papers presented at the 9th ICORIA (International Conference on Research in Advertising) which was held at Universidad Autónoma de Madrid, Spain, on June 24-26, 2010. The conference involved advertising, communication, and marketing scholars located all over the…
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