My Life in Advertising and Scientific Advertising
by Claude Hopkins
★★★★★
5.0 (4 ratings)1998340 pages
About this book
Test marketing. Coupon sampling. Copy research. All are standard practices in today's world of advertising. All were invented by Claude C. Hopkins (1866-1932), who worked for various advertisers including Bissell Carpet Sweeper Company, Swift & Company and Dr. Shoop's patent medicine company until,…
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