The Seven Principles of WOM and Buzz Marketing
by Panos Mourdoukoutas, George J. Siomkos
2010-05-03110 pages
About this book
Why are word-of-mouth campaigns effective for some products, while failing for others? Which group of consumers should be the target of viral marketing efforts, and how can you turn word of mouth into buzz? Panos Mourdoukoutas and George J Siomkos provide the answers! The transformation of a desire…
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